PipStones Marketing Services
Discover the ultimate book marketing services with PipStones Publishing. From social media strategies to local and award-based campaigns, we have the perfect plan to elevate your book's success. Our expert team collaborates with you to develop a customized approach that ensures your book reaches the right audience effectively. Let us guide you through every step of the marketing journey, providing tools and insights for unparalleled results. Choose PipStones Publishing and take your book to new heights with our comprehensive book marketing services.
What Does Our Marketing Include?
AUTHOR BRANDING KIT: (Printed & Digital Essentials) The Author Branding Kit is perfect for authors preparing for book signings, school visits, vendor events, or media outreach. This professional set gives you everything you need to confidently promote yourself and your book — with coordinated materials designed, printed, and delivered by PipStones. What’s Included: - Business Cards (Qty: 100) Custom-designed front and back, including your name, title, contact info, and a QR code (linking to your book, website, or social media). - Bookmarks (Qty: 40) One-sided bookmarks featuring your book cover, author name, and a quote or tagline. Perfect giveaways for events. - Event Poster (18” x 24”) A vertical promotional poster designed to stand out at book signings, school visits, or vendor tables. Includes your book cover, name, and a strong call-to-action. - One-Page Media Kit (PDF) Professionally designed and ready to print or email. Includes your bio, book description, headshot, cover image, and contact info — ideal for sending to press or event organizers. $600 *All print materials are shipped directly to your door. *This kit is also included in our Reach and Signature publishing packages. *This may also be bundled with editing and marketing services at a discounted rate.
SOCIAL MEDIA MARKETING: - Profile Setup & Optimization Creation or refresh of Facebook, Instagram, TikTok, and X (formerly Twitter) with custom banners and bios. - Strategic Planning Call One-on-one session to define tone, goals, and target audience. Includes access to PipStones’ curated Writer’s Group Directory for targeted Facebook group promotion. - Branded Launch Post Set (4 Posts) •Cover Reveal •Author Introduction •Launch Day Announcement •Post-Launch Recap or Testimonial Highlight Each post includes SEO-driven captions and custom graphics. •Posting & Cross-Promotion Scheduled on the author’s platforms and shared through PipStones’ social media channels. - Video Scripts Ready-to-use scripts to help the author create engaging videos for reels, stories, or launch content. - Engagement Coaching Tips for building reader interaction, gathering reviews, using testimonials, and maximizing social content longevity. $1,600 *Paid ad campaigns may be created at the cost of the author. Contact PipStones for ad management options. *Discounts apply if bundled with publishing, branding, or local media services.
LOCAL MARKETING: - Local Contact Sheet A curated list of local bookstores, gift shops, libraries, and media outlets in your area. - Local Wholesale Sheet A one-page flyer designed for retailers, outlining wholesale pricing, return policies, and ordering information. - The Author Branding Kit (Included) •100 business cards •40 bookmarks •One 18” x 24” poster •One-page media kit (PDF) •Bookstore & Venue Outreach - PipStones will contact at least 4 local shops or event spaces to pitch your book for sale and offer to coordinate signing opportunities. - Media Outreach Outreach to newspapers, magazines, radio, and community news sources for interviews or feature coverage. - Author Preparation Tools •Book signing checklist •Interview questionnaire •One-on-one coaching session to prepare for events and press appearances $1,800 *This package reflects bundled pricing and includes the full Author Branding Kit. *Additional discounts apply if combined with publishing or editing services.
ALA CARTE SERVICES: - Author Branding Kit (Printed and digital materials for author events and promotion) - $600 - Ebook Publishing Package (Includes interior + cover formatting, ISBN, LCCN, and upload to Kindle/Ingram – digital only) - $800 - Social Media Marketing Package (Branded posts, account setup, strategy call, scheduling, and PipStones cross-promotion) - $1,600 -Local Marketing Package (Includes Author Branding Kit, wholesale sheet, media/venue outreach, and author prep tools)- $1,800 - Review Service (Children’s Books) – $375 15 honest consumer reviews - Review Service (All Other Books)- $525 15 honest consumer reviews
